Yoast SEO is a WordPress SEO plugin. It handles the technical optimisation of your site & assists with optimising your content.
My history with Yoast has been a long and at times turbulent one. Admittedly it has come a long way, Joost de Valk and his team have worked hard, listened and produced a robust product “that works”.
Why change now?
As part of the upgrade process for Allan’s Brussels Kitchen Garden project there is an absolute necessity for certain plugins to “play nicely” with one another. Namely, WP-Rocket, WPML (or similar) and the chosen SEO package. After extensive research it became quickly clear that Yoast has made considerable effort to be as open and accessible as possible allowing integration at deep levels far easier than other approaches such as The SEO Framework.
Do *all* sites need Yoast?
No. I still believe for simpler sites, requiring fewer integrations with complex software that The SEO Framework is still the best choice, other projects we handle will continue to do so.
To date all has gone very well, Yoast has helped with integration running Nginx and WP-Rocket, it will also allow some updates to site layout that will require Canonical URLs for backward compatibility with social media “shares”.
For more complex WordPress setups I highly recommend the Yoast SEO plugin for its ability to allow flexibility.